Conference Theme

Projecting the Future, the Future Is Now!

The fourth edition of ICIEMC is dedicated to the reflection about the current changes and trends in key areas and the importance of these changes for the organizations and the consumers. From artificial intelligence to gamification or neurosciences, passing through other emerging technologies and their roles (e.g. wearables) or fintech companies, a lot is going on around us and is moulding the future in ways we may not suspect now.

So, the 2020 edition of ICIEMC seeks multidisciplinary perspectives related to this dynamic environment and their possible impact in consumer behavior, innovation trends, finance and marketing

The following Regular Tracks will be open for abstract and paper submission in 2020:

  • Marketing Communications, Social Media, Public Relations, Advertising & Promotion
  • Consumer Behaviour & Neurosciences 
  • Entrepreneurship & Small Business Marketing
  • Digital Transformation in Entrepreneurship and Marketing
  • Tourism Marketing
  • Marketing in Specific Industries 
  • Sustainable Marketing, Social Responsibility, Ethics and Consumer Protection & Data Privacy
  • Relationship Marketing, Sensory & Experiential Marketing
  • Strategic Marketing & Value Creation
  • Services Marketing & Customer Experience 
  • Teaching & Learning in Marketing

We also host Special Tracks on:

  • Transmedia Storytelling (Soraia Ferreira & João Miguel Lopes)
  • Territorial and Tourism Marketing (Teresa Aragonez, Manuel Gouveia)
  • Gamification in Marketing & Innovation (Rui Patrício)
  • New Trends and Emerging Technologies (Anabela Mesquita & João Batista)
  • International Business (António Carrizo, Mário Raposo, Cláudia Ribau) 
  • Neurosciences applied to consumer behavior (João Valente & Hugo de Almeida)
  • Innovation and marketing in Higher Education Institutions (Carlos Melo Brito, Sara Santos)

Publication opportunities will be available for best conference papers, and best papers awards will be given to Junior Researcher category and Senior Researcher category. Best Thesis Awards will be granted, too.

We open in January 2020 a specific call for theses, where best thesis per category is awarded and winner is invited to attend ICIEMC 2020 with no registration cost.