On May 20, 2016, during Gala Dinner, the following awards have been granted:

1. Best Paper Awards:

• Marina Lima & Beatriz Casais: “O Empowerment Feminino na Publicidade: um estudo exploratório sobre as perceções e atitudes dos consumidores“
• Fernando Doral-Fábregas, Inma Rodríguez-Ardura & Antoni Meseguer-Artola: “Some keys to improve loyalty towards hedonic social networks“
• Ana Cristina Antunes, Sandra Miranda & Ana Teresa Machado: “The art of engagement: Brands on social networks“
• Armando Luís Vieira, Carlos Costa & Arthur Araújo: “The quality of business relationships in the tourism system: an imaginary organisation approach“
• Liliana Ribeiro, Paulo Duarte & Rui Miguel: “Online Consumer Behavior of Mass Customized Apparel: A Proposed Model“

2. Best Thesis Awards:

• Shortlisted candidates: Beatriz Casais, Daniela Langaro, Gisele Araújo, José Filipe Macedo
• Winner: Daniela Langaro “How much do you really like it? Social Networking Sites´effectiveness as a communication channel for brands“