Luminary Sessions

Our conference will receive this year five Luminary Sessions.

They are all meant to inspire, to draw the audience to different mindsets and to allow knowledge share on hands-on real projects linked to innovation, entrepreneurship, marketing or consumer behaviour. They join all conference audience into one room: Auditório IPAM Aveiro – ground floor.

Come, get involved, get inspired!


Friday, May 2, 2014:

9.15 – 10.00 “Competitiveness of Portuguese Companies: Role of Innovation” Isabel Caetano, COTEC (

10.00 – 10.45 “University-based entrepreneurship: Case of University of Porto” Prof. Carlos Melo Brito, Prorector of University of Porto (Entrepreneurship and Innovation) and UPTEC Director


Saturday, May 3, 2014:

11.00 – 11.45 – “Innovating for the future”  Rodrigo Coelho, Caetano Bus, Vehicles & Chassis Development

11.45 – 12.30 – “AM – The ExperiencePedro Martins, AM Experience

13.30 – 14.15 – “Playing our daily activities out: A Study of Gamification” Alexander Kofinas, Principal Lecturer @ University of Bedfordshire, UK


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