ICIEMC 2026
ICIEMC 2026 will take place on Friday, July 10 (morning and afternoon) and on Saturday, July 11 (morning), and will be organized in virtual format. The program is presented here (please note that it may suffer changes, so check this page again the day before the conference starts): http://iciemc.pt/wp-content/uploads/2026/07/Programme-ICIEMC-2026-no-links_0807.pdf.
All times are in Lisbon time zone (WEST – Western European Summer Time – UTC/GMT +1 hour), one hour earlier than Central European Time (Germany, Spain etc.).
All sessions will take place via Zoom, and all registered participants will receive by email the Zoom links to the sessions.
Here you may know the Luminary Speakers of ICIEMC 2026!
Day 1: July 10, 2026
10:45 – 11:00 Opening Session & Practicalities | ICIEMC Chairs
11:00 – 12:00 Parallel Sessions (Papers and Theses) | Simultaneous Virtual Rooms: Moliceiro, Farol & Ria
Luminary Speaker
12.00 – 12.45 Jorge Cunha – IDIRA®.Chat: Your marketing analyst on demand, human plus AI
Moderators: Irina Amaral, João Miguel Lopes, Sandra Filipe & Teresa Aragonez | Main Virtual Room
Founder and Senior Partner at IT Tech BuZ since 2012, a consultancy specialising in projects and service provision in Corporate Analytics & Metrics related to the digital industry.
He has extensive experience in training, consultancy, and the implementation of projects focused on analysis and measurement within Digital Marketing, particularly in data-driven marketing initiatives.
Graduated from the University of British Columbia with the diploma “Achieving Award of Web Analytics”, he has also been certified by the Google Analytics Academy as an “Analytics Individual Certified” professional since 2010. He has been a guest speaker at various seminars, conferences, and workshops, focusing on the specific topic of Digital Marketing measurement and best practices for analysis and monitoring. He is co-author of the chapter on Web Analytics (Google Analytics and YouTube Analytics) in the book Marketing Digital & E-Commerce #3, 2020. In his most recent projects in this field, he has been leading and sharing expertise with several companies, brands, and organisations, including: ANACOM, Groupm, Via Verde, Media Capital Digital (digital branch of TVI Channel ex: TVIPLAYER Web & App), BMW, Montepio Crédito, Hyundai, Prosegur, among others.
12:45 – 14:15 Enjoy Your Own Lunch!
Luminary Speakers
14:15 – 15:00 Michael Dirnböck – Foundational capabilities: Enabling companies for the new digital era
Moderators: Irina Amaral, Sandra Filipe & Teresa Aragonez | Main Virtual Room
Michael Dirnböck is an interdisciplinary expert with a strong IT background, renowned for his managerial expertise in the international automotive and retail industries, where he has led multi-million-dollar change initiatives. Specializing in turnaround management, he has successfully realigned projects and established highly efficient organizational structures. Committed to sustainably enhancing change management practices, he pursues a holistic approach aimed at creating a robust foundation for transformative change initiatives.
15.00 – 15.45 Patty Clark & Neil G. Jacobson – Who Speaks for the Passenger? Digital Twins, Misaligned Incentives, and the Coordination of Disruption
Moderators: Irina Amaral, Sandra Filipe & Teresa Aragonez | Main Virtual Room
Patty Clark is CEO of Project Gestalt. Patty has spent more than 30 years in aviation, including 25 years in senior leadership at the Port Authority of New York and New Jersey, where she became the agency’s first Chief Aviation Strategy Officer and shaped long-term strategy for one of the busiest airport systems in the world, including the multi-billion-dollar redevelopment of JFK and LaGuardia. She now leads the Stakeholder Perspective Analysis workstream on the NASA-funded Center for Air Transportation Resilience (CATRes) at UC Berkeley, where her team has interviewed airports, airlines, and FAA controllers to understand how the system prepares for, responds to, and recovers from disruption. In 2022 she received the Francis X. McKelvey Award from the Transportation Research Board for lifetime impact on the aviation industry.
Neil G. Jacobson works at the intersection of innovation practice and research. He is a doctoral candidate at the University of Aveiro, where his research develops digital twins that enable business innovation across organizational boundaries, and he holds a Postgraduate Diploma in Strategy and Innovation from the University of Oxford’s Saïd Business School, and an MBA from the University of Montana. He is a Co-Investigator on the NASA-funded Center for Air Transportation Resilience (CATRes) at UC Berkeley, where he leads socio-technical modeling of how airports, airlines, and the FAA coordinate during disruption, and where he designed the SSS-VUCA method now used in that work. He is the Founder and Principal Consultant of Project Gestalt, a technology company that commercializes infrastructure software, which gives him a practitioner’s view of how new tools move from idea to adoption. He brings that combination of enterprise and scholarship to aviation’s hardest coordination problems.
15:45 – 16:00 Short Coffee Break (Get Your Own Coffee :))
16:00 – 17:15 Parallel Sessions (Papers and Theses) | Simultaneous Virtual Rooms: Farol & Ria
End of Day 1
Day 2 – July 11, 2026
09:30 – 10:30 Parallel Sessions (Papers and Theses) | Simultaneous Virtual Rooms: Moliceiro & Ria
10:30 – 10:45 Short Coffee Break (Get Your Own Coffee :))
10:45 – 11:45 Parallel Sessions (Papers and Theses) | Simultaneous Virtual Rooms: Moliceiro & Farol
11:45 – 12:00 Wrap-up Session & Awards (Best Paper & Best Thesis) | Conference Chairs
End of conference – See you in 2027!