ICIEMC – International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour is an international conference hosted in 2014 and 2015 by IPAM – The Marketing School – Aveiro, in Aveiro, Portugal and in 2016 by Universidade Europeia, in Lisbon, Portugal. The fourth edition returned to Aveiro, Portugal, and was organized in 2020, for the first time, by ISCA – Universidade de Aveiro. Starting with this fourth edition, ICIEMC has been hosted every year by ISCA – Universidade de Aveiro.

It is a registered trademark with an original conference model that joins academia, consultancy and professionals in an annual debate.

Participation to this conference is exclusive to registered participants (you will find specific information about the types of registration in the corresponding page).

Conference programme includes presentation of scientific papers submitted and accepted after a double-blind review process, national and international invited speakers from academia, entrepreneurial world and public sphere.

The overall theme is Innovation and Entrepreneurship in Marketing and Consumer Behaviour, knowing that special tracks are drawn for specific areas.


Irina Saur-Amaral

organization.ICIEMC@gmail.com | isca-iciemc@ua.pt