Conference Theme

Conference Theme 2023: A Resilient New World: How To Remain Competitive in Unstable Markets?

More information to be posted 🙂

Conference Theme 2022: Tackling the Challenges & Seizing the Opportunities of Tomorrow

The COVID-19 pandemics has changed the life of practically everybody in some way, inducing a systemic shock effect on citizens and economies (Ashford, 2020). In the 2021 edition of ICIEMC we focused on (post)pandemic changes in marketing and consumer behaviour. The pandemics is far from over, and yet we see that economies, organizations and people have changed their behaviors and adjusted their strategies. Facing a crisis, we adapted in order to survive and continue to thrive.

So, at ICIEMC 2022 (6th edition) we continue the approach we started last year, yet we look more closely at what has been done and what can be done to tackle the challenges that this new world entails. Also, we seek new perspectives on how we may seize the opportunities that future may bring us, with a focus on the role of data, intelligence and the emergence of new business models.

We welcome scientific contributions related to overcoming challenges related to the pandemics, applied to any industry or service area and we value specific contributions linked to business and marketing strategies used to explore future opportunities.

The following Regular Tracks will be open for abstract and paper submission in 2022:

  • Business Models
  • Consumer Behaviour & Neurosciences 
  • Consumer Protection & Data Privacy
  • Digital Transformation in Entrepreneurship and Marketing
  • Innovation, Entrepreneurship & Small Business Marketing
  • Marketing Communications, Social Media, Public Relations, Advertising & Promotion
  • Marketing in Specific Industries 
  • Relationship Marketing, Sensory & Experiential Marketing
  • Strategic Marketing & Value Creation
  • Services Marketing & Customer Experience 
  • Sustainable Marketing, Social Responsibility & Ethics
  • Teaching & Learning in Innovation, Entrepreneurship & Marketing 
  • Tourism Marketing

We also host Special Tracks on:

  • Advances in Intelligence & Data for Business, Marketing and Consumer Behaviour – Ciro Martins & Luís Jorge Gonçalves
  • Challenges & Opportunities in Business, Marketing and Consumer Behaviour – Irina Saur-Amaral & Sandra Filipe
  • Digital Marketing Perspectives – Belém Barbosa
  • Niche Tourism & (Post)Pandemic Tourism Marketing Perspectives – Bruno Barbosa Sousa

Publication opportunities will be available for best conference papers. Best Thesis Awards will be granted, too.

Best thesis per category is also awarded and the finalists are invited to attend ICIEMC 2022 and present their thesis with no registration cost.