Conference Theme 2025: Business Development & Growth: Thinking Outside the Box
Martin Reeves and Adam Job (2024), in their article in Harvard Business Review, nicely stress out that it is becoming increasingly difficult for companies to find opportunities for growth. More and more, imagination and thinking out of the box are being used to uncover ways to create value.
ICIEMC 2025 will focus on the growth and development challenge, with a focus on creativity and different perspectives over business model innovation and development.
The following Regular Tracks will be open for abstract and paper submission in 2024:
- Business Innovation Strategies
- Business Models
- Consumer Behaviour & Neurosciences
- Consumer Protection & Data Privacy
- Creativity & Serious Games
- Digital Transformation in Entrepreneurship and Marketing
- Innovation, Entrepreneurship & Small Business Marketing
- Marketing Communications, Social Media, Public Relations, Advertising & Promotion
- Marketing in Specific Industries
- Relationship Marketing, Sensory & Experiential Marketing
- Strategic Marketing & Value Creation
- Services Marketing & Customer Experience
- Sustainable Marketing, Social Responsibility & Ethics
- Teaching & Learning in Innovation, Entrepreneurship & Marketing
- Tourism Marketing
We also host Special Tracks on:
- Business Development & Growth: Thinking Outside the Box – Irina Saur-Amaral, Sandra Filipe & Teresa Aragonez
- Digital Marketing, Branding & Storytelling – Irina Saur-Amaral, João Miguel Lopes, Miguel Pereira, Sandra Filipe & Teresa Aragonez
- Global Strategies in a Multipolar World: from Technologies to Conflicts – Cláudia Ribau & António Carrizo Moreira
- Regenerative Tourism & Sustainable Marketing – Bruno Sousa & Luzia Amorim
Publication opportunities will be available for best conference papers. Best Thesis Awards will be granted, too.
Best thesis per category is also awarded and the finalists are invited to attend ICIEMC 2025 and present their thesis with no registration cost.