Marketing Research and Research Methodologies – Special Track

The Marketing Research and Research Methodologies is promoted by Irina Saur-Amaral from IPAM – The Marketing School.

In this special track, more than specifically analysing results and their implications, we will analyze scientific methodologies used to obtain the results and their implicit limitations.

Submissions may focus on:

  • quantitative methodologies – empirical approaches;
  • qualitative methodologies – empirical approaches;
  • literature-review methodologies – conceptual approaches;
  • conceptual model building methodologies – conceptual approaches.

We are also looking for submissions where the softwares are used for the data analysis (SPSS; Stata; NVivo; MaxQDA; Atlas.ti; Pajek, etc.) , and we do welcome comparative analyses between softwares with similar datasets.


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