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ICIEMC 2023

The Best Paper and Best Thesis awards for ICIEMC 2023 were granted on June 30, 2023, in the Wrap-up Session, via Zoom.

Best Paper Award

  • Best Paper in Tourism: “Digital marketing and sustainable tourism: a resiliency proposal” – Luzia Arantes
  • Best Paper in Innovation: “Business Model Innovation in SMEs: a systematic literature review” – Lucio Marques Peçanha
  • Best Paper in Marketing: “The Role of Customer Engagement with E-banking” –
    Anabela Maria Bello de Figueiredo Marcos & Tânia Marques da Rocha

Best Thesis Award

  • Best PhD Thesis in Tourism: “Co-creation enhancing food & wine tourism experiences” – Mariana Sousa e Silva Cabral de Carvalho, Supervisor: Elisabeth Kastenholz & Maria João Carneiro
  • Best MSc Thesis in Consumers & Brands: “Valor percebido, brand equity, satisfação e intenções de lealdade dos consumidores de bebidas vegetais” – Ana Isabel Pereira da Inês, Supervisor: António Carrizo Moreira
  • Best MSc Thesis in Sustainable Marketing: “Eco-efficient kids: An exploratory cross-cultural study of sustainable consumer habits” – Catherine Elizabeth McTeigue, Supervisor: Manuel Au-Yong-Oliveira
  • Best MSc Thesis in Social Media Marketing: “What are the determinants of engagement and loyalty with local newspapers on social media?” – Rita Sofia Quintela Faria, Supervisor: Belém Barbosa
  • Best MSc Thesis in Human Resources: “Human Capital in the Industry 4.0: Managing Skills and Careers to Endorse Engagement” – Tiago Silva Oliveira Bastos, Supervisor: Leonor Teixeira

ICIEMC 2022

The Best Paper and Best Thesis awards for ICIEMC 2022 were granted on July 1, 2022, in the Wrap-up Session, via Zoom.

Best Paper Award

  • Best Paper in Challenges & Opportunities in Business: “O bem-estar dos colaboradores e o impacto do COVID-19 em Portugal” – Ana Reis, André Medeiros, Luis Costa & Manuel Au-Yong-Oliveira
  • Best Paper in Sustainable Marketing & Digital Perspectives: “Digital marketing and sustainability: a study on consumer perceptions” – Luzia Arantes
  • Best Paper in Social Media Marketing: “The (not so) secret life of senior social media influencers: An analysis of the top five ‘granfluencers’, on Instagram” – Ana Cristina Antunes, Sandra Miranda & Ana Gama

Best Thesis Award

  • Best PhD Thesis in Innovation: “A participação de empresas portuguesas na Iniciativa EUREKA: um contributo para a avaliação dos seus efeitos” – Isabel Maria Santos Caetano, Supervisor: Paulo Bento
  • Best PhD Thesis in Entrepreneurship: “The goals and the value business angels perceive from their investment activity” – Rui Falcão, Supervisors: Maria João Carneiro, António Carrizo Moreira & Harry Sapienza
  • Best MSc Thesis in Challenges & Opportunities in Higher Education Institutions: “O burnout entre estudantes: um caso de estudo sobre a Universidade de Aveiro” – Sofia Salgado, Supervisor: Manuel Au-Yong-Oliveira
  • Best MSc Thesis in Challenges & Opportunities in Marketing & Consumer Behaviour: “Comportamento do consumidor e marketing em Portugal em tempos de COVID-19: um estudo exploratório” – Marta Manuel Oliveira Belinha, Supervisor: Manuel Au-Yong-Oliveira
  • Best MSc Thesis in Advances in Intelligence & Data for Industry: “Information systems in Industry 4.0: Mechanisms to support the shift from data to knowledge in Lean environments” – Juliana Pereira Salvadorinho, Supervisor: Leonor Teixeira
  • Best MSc Thesis in Niche Marketing: “Intenção de compra de cosméticos skincare à base de canábis” – Najla Gonzaga Ribeiro, Supervisor: Belém Barbosa

ICIEMC 2021

The Best Paper and Best Thesis awards for ICIEMC 2021 were granted on July 2, 2021, in the Wrap-up Session, via Zoom.

Best Paper Award

  • Best Paper in Consumer Behaviour & Neurosciences: “A influência do Facebook no comportamento de compra dos consumidores de produtos biológicos – Geração Y e Z” – Elisabete Teixeira (ISCAP), Ana Lima (CEOS.PP/ISCAP/P.PORTO) & Sandrina F Teixeira (CEOS.PP/ISCAP/P.PORTO)
  • Best Paper in Digital Transformation in Entrepreneurship and Marketing: “Drivers da Adoção das Redes Sociais nos Mercados B2B” – Anabela Figueiredo Marcos & Mariana Martinho Leira (Coimbra Business School / ISCAC)
  • Best Paper in Innovation, Entrepreneurship & Small Business Marketing: “Covid-19: uma oportunidade para desenvolver a Intenção empreendedora” – Teresa Dieguez (IPCA – Polytechnic Institute of Cávado and Ave)
  • Best Paper in Niche Tourism & Marketing Perspectives: “LGBT Tourism in Northern Portugal: Perception and Attitude of the Hotel Industry and Local Community” – Sónia Silva (ESHT/IPCA) & Laurentina M Vareiro (Polytechnic Institute of Cávado and Ave & UNIAG)
  • Best Paper in (Post)Pandemic Changes in Business, Marketing and Consumer Behaviour: “Soluções para enfrentar as dificuldades causadas pela COVID-19 no setor das bebidas alcoólicas: O caso do Grupo Aveleda” – Rui J. Ribeiro (DEGEIT, Universidade de Aveiro), José Teixeira (DEGEIT, Universidade de Aveiro), Marta Gonzaga ( DEGEIT, Universidade de Aveiro), Maria Rocha ( DEGEIT, Universidade de Aveiro) & Manuel Au-Yong-Oliveira (GOVCOPP, University of Aveiro)

Best Thesis Award

  • Best PhD Thesis in Consumer Behaviour: “From Sufficient to Necessary: The Integrated Role of Emotions on Consumer Ethical Decision Making” – Marco Escadas, Supervisors: Minoo Farhangmehr & Marjan S. Jalali
  • Best MSc Thesis in Entrepreneurship: “Análise de antecedentes da intenção empreendedora de alunos universitários: um estudo empírico no Brasil” – Luis Fernando Mendes Bernardi, Supervisors: Paulo Gonçalves & Anabela Mesquita
  • Best MSc Thesis in Innovation & Entrepreneurship: “An Enquiry Into The Design of Innovative Business Models” – João Pereira Campos, Supervisor: Manuel Au-Yong Oliveira
  • Best MSc Thesis in Service Innovation: “Understand Service Innovation Approaches: Design Thinking and Service Design – An Exploratory Study” – Cátia Sofia Costa Miranda, Supervisors: Ana Torres & Lia Patricio
  • Best MSc Thesis in Technological Innovation: “Fatores influenciadores da aceitação da tecnologia financeira (FINTECH) pelos consumidores dos serviços financeiros tradicionais em Portugal” – Diogo Oliveira Salgado, Supervisor: Bruno Sousa

ICIEMC 2020

The Best Paper and Best Thesis awards for ICIEMC 2020 were granted or November 13, 2020, in the Wrap-up Session, via Zoom.

Best Paper Award

  • Best Paper in Services Marketing & Customer Experience: “Retail service as a determinant of brand experience and consumer loyalty: A study applied to fashion retail” – Nuno Fortes, Inês Resende, Pedro Espírito Santo & Patrícia Cardoso – Instituto Politécnico de Coimbra, ESTGOH
  • Best Paper in Strategic Marketing & Value Creation: “Estratégia e competitividade no setor da construção civil: um estudo aplicado ao norte de Portugal” – José Maria Gomes, Teresa Dieguez & Bruno Barbosa Sousa – IPCA – Polytechnic Institute of Cávado and Ave
  • Best Paper in Consumer Behaviour & Neurosciences: “As motivações para a compra online de produtos de beleza e vestuário: uma abordagem às gerações X, Y e Z” – Nicolau Monteiro & Ana Lima, ISCAP

Best Thesis Award

  • Best PhD Thesis in Innovation: “Unlocking the Way Firms Are Applying Gamification throughout the Innovation Life Cycle” – Rui Patrício, Supervisor: António Carrizo & Francesco Zurlo
  • Best MSc Thesis in Marketing & Strategy: “O sexismo na publicidade: Perceção do consumidor e influência na decisão de compra” – Ana Sofia Monteiro Cardoso, Supervisor: Bruno Sousa
  • Best MSc Thesis in Marketing & Advertising: “Descodificando a receção dos anúncios publicitários em diversas plataformas: a abordagem do neuromarketing” – Elizabeth Vieira, Supervisor: Ana Cristina Antunes & Julien Diogo
  • Best MSc Thesis in Tourism Management: “Utilização de ferramentas digitais em contextos específicos do turismo: um estudo na ótica das pessoas com necessidades especiais” – Cátia Macedo, Supervisor: Bruno Sousa

If you want to have a glance at the previous edition, please check out the awards here: http://iciemc.pt/arquivo/iciemc-awards/.